5 Best Google Analytics WordPress Plugins

For most WordPress sites, I’d recommend Analytify as the Google Analytics plugin. It shows your GA4 reports inside the WordPress dashboard: traffic, top posts, WooCommerce sales and Search Console data, without opening Google Analytics.

Pick Site Kit by Google if you only need free basic stats. Pick GA Google Analytics if you only need the tracking code. Pick MonsterInsights if you already use its add-ons. Pick Jetpack Stats if you do not want Google Analytics at all.

We make Analytify here at WPBrigade, so I’ve kept this comparison to things you can check yourself: features, pricing and what each plugin is best for.

Best Google Analytics Plugins for WordPress at a Glance

Five Google Analytics plugins for WordPress are worth installing in 2026. This table shows what each one does best.

Plugin Name	Best For	Dashboard Included	Price Range
Analytify	GA4 reports and WooCommerce tracking inside WordPress	Yes, full GA4 dashboard plus per-post stats	Free version; Pro from $99/year
MonsterInsights	Sites already using its add-ons	Yes	Free Lite version; Pro plans from $99.50/year
Site Kit by Google	Free basic GA4 and Search Console stats	Yes, summary widgets	Free
GA Google Analytics	Adding the GA4 tag only	No, reports stay in Google Analytics	Free; Pro available
Jetpack Stats	Simple stats without Google Analytics	Yes, Jetpack’s own stats	Free for personal sites; commercial from $8.33/month

Prices were checked on each vendor’s pricing page in October 2026. Most first-year prices are discounted, and renewals usually cost more.

What Does a Google Analytics Plugin for WordPress Do?

A Google Analytics plugin for WordPress connects your site to GA4. Some plugins only add the tracking tag. Others also show your GA4 reports in the WordPress admin.

The difference matters for your time. A tag-only plugin sends data to Google. You still log in to Google Analytics to read it. A dashboard plugin brings the reports to you.

• Tracking: adds the GA4 tag to every page.
• Reporting: shows traffic, sources and top content in WordPress.
• Events: tracks clicks, forms, downloads and video plays.
• Ecommerce: tracks orders, revenue and products.
• Privacy: handles consent and IP anonymization.

1. Analytify: Best Google Analytics Plugin for WordPress

Analytify is the best Google Analytics plugin for WordPress if you want GA4 reports without leaving the dashboard. Analytify shows GA4 traffic, sources, top pages and Search Console data inside WordPress. It also shows stats for each post and page.

Analytify Pro adds WooCommerce and Easy Digital Downloads tracking. You see revenue, orders, coupons and refunds per product. Add-ons also cover forms, LearnDash, LifterLMS and scheduled email reports.

Analytify has 20,000+ active installs on WordPress.org and a 4.7 out of 5 rating. Analytify is built and maintained by WPBrigade.

Analytify Key Features

• GA4 dashboard inside WordPress
• Per-post and per-page analytics in the editor
• Real-time visitors
• Search Console keywords in WordPress
• WooCommerce and EDD revenue tracking (Pro)
• Form tracking for Contact Form 7, Gravity Forms and WPForms (Pro)
• LearnDash, LifterLMS and Paid Memberships Pro tracking (Pro)
• Scheduled email reports (Pro)
• Ad-blocker resistant first-party tracking

Analytify Pros and Cons

Pros	Cons
Full GA4 reports in WordPress	Ecommerce tracking needs Pro
Per-post stats for writers and editors	Needs a GA4 property connected first
WooCommerce, EDD and LMS tracking	Advanced add-ons are Pro only

Analytify Pricing

Analytify has a free version on WordPress.org. Analytify Pro costs $99/year for 2 sites, $199/year for unlimited sites, or $499 for a lifetime plan. Every plan has a 14-day refund window.

2. MonsterInsights: Best for Sites Already Using Its Add-ons

MonsterInsights is a good fit if your site already runs its add-ons. MonsterInsights adds GA4 to WordPress and shows a report dashboard in the admin. The free Lite version covers basic reports.

• GA4 setup wizard
• Dashboard reports in WordPress
• Ecommerce and form tracking on paid plans
• Plans from $99.50/year in the first year

3. Site Kit by Google: Best Free Option for Basic Stats

Site Kit by Google is the best free option for basic GA4 stats in WordPress. Site Kit is built by Google and has 5+ million active installs. It shows summary widgets from GA4, Search Console, AdSense and PageSpeed Insights.

• Free and official
• GA4, Search Console, AdSense and PageSpeed in one place
• Summary widgets only, not full reports
• No WooCommerce revenue reports

4. GA Google Analytics: Best for Adding the GA4 Tag Only

GA Google Analytics is the best choice if you only need the GA4 tag on your site. GA Google Analytics adds the tracking code and nothing else. You read all reports in Google Analytics.

• Lightweight and fast
• Supports GA4 by default
• No reports in WordPress
• 400,000+ active installs

5. Jetpack Stats: Best for Stats Without Google Analytics

Jetpack Stats is the best pick if you do not want Google Analytics. Jetpack Stats uses its own tracking, not GA4. It is free for personal sites and paid for commercial sites.

• Simple traffic stats in WordPress
• No Google Analytics account needed
• Commercial plan from $8.33/month billed yearly
• Limited event and ecommerce tracking

Which Google Analytics Plugin for WordPress Is Best for You?

The best Google Analytics plugin for WordPress depends on what you need to see. Match your goal to the plugin in this table.

Your Goal	Best Plugin	Why
See full GA4 reports in WordPress	Analytify	Full GA4 dashboard and per-post stats
Track WooCommerce revenue	Analytify Pro	Product, order, coupon and refund reports
Free basic stats from Google	Site Kit by Google	Free summary widgets
Add the GA4 tag only	GA Google Analytics	Tag only, no reports
Avoid Google Analytics	Jetpack Stats	Own tracking system
Track LearnDash or LifterLMS courses	Analytify Pro	LMS tracking add-ons

Feature Comparison: Google Analytics Plugins for WordPress

Analytify covers the most GA4 reporting features of the free and freemium options. This table compares the features buyers ask about most.

Feature	Analytify	Site Kit by Google	GA Google Analytics	Jetpack Stats
Uses GA4	Yes	Yes	Yes	No (own stats)
Reports in WordPress	Full reports	Summary widgets	No	Yes
Search Console data	Yes	Yes	No	No
WooCommerce revenue reports	Pro	No	No	No
LMS course tracking	Pro	No	No	No
Free version	Yes	Yes	Yes	Yes

How to Choose a Google Analytics Plugin for WordPress

Choose a Google Analytics plugin by checking five things. Each check takes under a minute.

1. Reports: do you want reports in WordPress, or only the tag?
2. Ecommerce: do you sell with WooCommerce or EDD?
3. Team: do writers need per-post stats?
4. Privacy: do you need consent mode support?
5. Speed: test page load before and after install.

Read our guide on how to choose WordPress plugins without hurting performance for a full checklist. See our list of essential WordPress plugins for the rest of your stack.

How We Compared These Plugins

We compared each plugin on four things: GA4 support, reports inside WordPress, ecommerce tracking and price. Data comes from each plugin’s WordPress.org listing and pricing page, checked in October 2026.

• GA4 support and setup method
• Which reports appear inside WordPress
• WooCommerce and EDD tracking
• Free version and paid plan prices

FAQs: Best Google Analytics Plugins for WordPress

Quick answers to the Google Analytics plugin questions that come up most:

Final Verdict

Analytify is the best Google Analytics plugin for WordPress if you want GA4 reports in your dashboard. Site Kit is the best free option for basic stats. GA Google Analytics is best if you only need the tag.

See your GA4 data inside WordPress with Analytify